When affordability is your top priority for hiring-out website design, it’s important to spend time guaranteeing the maximum return on your investment.
Minimum web design investment brings a risk of nil returns. If you already have trouble justifying even the most affordable website design budget, then a project with nil returns on investment is the last thing you want.
To get the most benefit from the least amount of expense, here are some steps you must take to prepare both yourself, and your “budget web design” contractor, to make the most happen.
Decide Your Website Design Budget
Once again, our first tip is one that looks obvious, until you consider the caveats. You need to let your contractor know that the budget is capped, and that you can’t “budge it” any further for this round of website design work.
Once you explain that, you gain two critical advantages:
- Your web designer will know they can’t up-sell you, which improves their willingness to focus only on your defined essentials.
- It opens up a degree of communication that says, “alright, then we need to get this right on the very first try.”
Here’s why this happens: It’s extremely common for website design projects to go over-budget, simply because the initial consultation goes something like this: “We need e-commerce, we need to get ranked in Google starting right away, and we need to use images from our last conference. Get started.“
Since that’s a very typical initial consult, both clients and website designers expect the budget is going to grow, and that the first quote is really an estimate.
To lock in the most affordable website design that fits your budget, you and the designer need to reign in that tendency, and keep it clear that your budget needs to stay fixed at the initial quote.
Once that’s clear, your web designer will need to know what your top priorities are.
Determine Your Website Design Priorities
Even with a budget as low as $500, it’s entirely reasonable to expect your affordable website design contract will yield positive effects on your business goals. The trick is to find ways to facilitate those goals within your budget.
Let’s say you need e-commerce. Sure, you’d like the deluxe version, and certainly your contractor would like to sell that to you. But for a more affordable budget, it’s entirely possible to get a popular open source system installed with a custom template and connections to a fee-based payment processor.
The point is, without clearly focusing on your priorities, it’s easy to start a project by saying, “I need an affordable website for my store,” and to end up saying, “Wait, I needed e-commerce! Where’s the e-commerce?”
Without clearly prioritizing your goals and spending enough time in consultation before work begins, your web design budget might go entirely toward priorities that don’t actually make you any money.
Envision Your Own Work Flow
Whenever your website is going to include tools that assist you in your day-to-day business, it’s important to factor in the hidden cost of your own time.
This can be both a cost, and a cost savings. The point is, you need to know in advance.
Once again, let’s say you’re shopping for an affordable e-commerce solution. Your web designer pitches a solution, but you neglect to talk about what you personally will need to do in order to set it up and operate it.
The project concludes, and the next day you realize you don’t know a thing about this system you’ve purchased. It looks great, but it’s currently devoid of products, and you don’t know how you’ll go about fulfilling orders, or, for that matter, even how you’ll receive the orders at all.
Make sure you understand, and have the time or staffing to support, the work flow required to make use of your affordable web solution.
All the above steps, and more, can help you get the most affordable website design service available on the internet, with the best possible return for your business.